Five fundamental ways professional corporate headshots add value to your business

by | Jun 8, 2021 | Sydney Commercial Photography, Sydney Headshot Photography, Sydney Portrait Photography

Corporate Headshot of middle-aged professional male in front of interestingly patterned tiled wall - professional corporate photo by Matt Vas

Five fundamental ways that professional corporate headshots add value to your business (get your whole team done!)

The corporate headshot has risen enormously in popularity over the last 15 or 20 years. We’re now used to seeing images of smiling CEOs on a wide variety of websites. But does the headshot actually help your business in any way? And do you include photos of your senior leaders, or should the rest of your team be pictured, too?

Here we take a look at some of the reasons why the humble headshot could be one of the greatest secret weapons for the success of your business.

1. Headshots build trust

Corporate headshot of young professional man in front of company logo- professional headshot photo by Matt Vas
Professional headshot in front of company logo
– photo by Matt Vas

The digital age has a lot of advantages, but it can be very impersonal. Consumers and potential clients are now bombarded with advertising from numerous faceless businesses. In the past, they would have visited their local stores and gotten to know the people who worked there, building trusted relationships over time.

The headshot goes some way to replacing this kind of face-to-face relationship. People can see that your business is populated with real people. This increases trust, making people more likely to want to purchase from you.

2. Head shots demonstrate your authenticity

Corporate 'hobbies' headshot of young professional woman showing cooking utensils - professional head shot photo by Matt Vas
Corporate ‘hobbies’ headshot – photo by Matt Vas

Consumers are no longer just focused on purchasing the products they want. They also care about the brand behind the product. Sixty-two per cent of consumers now say they take the ethical values and authenticity of a business into account when making purchase decisions.

This is why it is important to include headshots of your entire team, not just your senior leaders, on your website. People want to see that the workforce is happy and being treated well. If they can see genuine photos of your employees smiling, they will be more attracted to your brand and more inclined to purchase from you.

3. Staff photos attract local business

Team photo of medical company with staff in lab coats - professional corporate photos by Matt Vas
Team Photo of Medical Lab Staff – photo by Matt Vas

If the aim of your website is to attract consumers from your local area, staff photos — whether corporate headshots or team photos — are a must.

Local people want to buy from local companies with real human faces and relatable imagery. In fact, 60 per cent of consumers are more likely to choose businesses with images in their local search results.

4. Headshots make your business look more professional

Corporate Headshot in front of blurred background of young professional woman - professional head shot photo by Matt Vas
Corporate Headshot – photo by Matt Vas

Having your headshots taken by a professional photographer will have a significant impact on the way people view your business. Some company websites feature staff photos that are obviously selfies taken on smartphones or cropped from group photographs. This looks unprofessional and gives the impression that the company is not willing to invest in its people enough to get proper headshots taken.

Professional headshots of your team will attract top quality clients and also help you recruit the best talent, as it demonstrates that you care about the image you present.

5. Headshots improve company branding on social media

Corporate Head Shot samples using three different backgrounds - professional photos by Matt Vas
Headshot samples with different backgrounds – photos by Matt Vas

These days, businesses have a lot more to think about than just their websites when it comes to building a successful online presence. Businesses now have to be active on social media if they want to keep up with the competition. How you and your employees present yourselves on LinkedIn can have a huge effect on the perception of your company — your personal profiles are all representing the business.

Having professional headshots taken can be a great advantage here, as you and your team can use these photos on your LinkedIn profiles as well as on your website. It’s worth noting that LinkedIn profiles that include a photograph are viewed 21 times more than those without. Users with profile photos also receive nine times more requests to connect. This can be extremely significant when it comes to your business securing clients and sales.

Find out more about professional headshots

Head Shot on location outdoors - senior man leaning against a tree in business casual wear with Matt Vas taking a photo and his photography equipment
Matt Vas in action – Corporate headshot on location outdoors

It’s clear that in the age of online business, professional headshots are something that your company can’t afford to be without.

If you would like more information about getting professional headshots taken of your team, please contact me. I am always happy to discuss your requirements and suggest ideas that depict your company’s culture or industry.