Website Photography vs Marketing Photography
If you want to take your business’s website to the next level, investing in high-quality, professional photographs is a wise choice. To get the most from your investment, it’s essential to hire a commercial photographer in Sydney that specialises in website photography.
I receive many inquiries from people asking about website photography and how it compares to marketing photography in Sydney. Is one type of photography better than the other? Are they the same thing? Below, I’ll delve into how the two intersect and how they can benefit your business’s website in a meaningful way.
Marketing Photography Can Transform Your Website
Marketing photography is essentially commercial photography, which is a type of photography where the intention is to communicate with an audience and drive sales. This can take the form of fashion photography, product photography, website photography or anything else that showcases your business’s products and promotes your brand.
This style of photography offers several advantages that can help you grow your business and reach a wider audience. Investing in this service could give you a leg up over your competitors.
Marketing photography is:
Versatile: Marketing photography encompasses so many different things, from product photography to headshots of your business’s staff.
Affordable: Marketing photography is very affordable in the long run, as you can use the images you receive for a multitude of purposes for many years to come.
Effective: Studies show that it takes users just 50 milliseconds to form an opinion of your website. Greeting them with high-quality photographs is a simple and effective way of making a great first impression.
Customisable: When you work with a professional marketing photographer, your services will be tailored to suit your business, your audience, and your needs.
Create a Fuller Brand Identity
Marketing photography is a fantastic way of creating a fuller brand identity — both online and in print. Once you’ve worked with a marketing photographer, you’ll have a portfolio of quality photographs at your disposal. You can use these images across your website, social media, and any other advertising efforts you have on the go. This level of consistency will give your brand a fuller and more recognisable identity.
How Does Website Photography Compare?
If you’re looking for someone who offers website photography services, marketing photography is actually what you’re really after. Marketing photography goes beyond just capturing photos to upload onto a website. This style of photography is done with the express purpose of promoting your business, your products, and your brand. Simply put, marketing photography IS website photography and so much more.
Hire a Professional Marketing Photographer in Sydney
If you need a specialist in commercial photography in Sydney, I’d be happy to help.
With my 30 years of experience in various types of commercial photography, I’ve helped countless businesses develop their brand and showcase their products and their people. If you’d like to learn more about my marketing photography services and how they can benefit your unique website, please don’t hesitate to contact me at your next convenience. I’d be happy to answer any questions you may have.
