What aerial (a.k.a. drone) photography can do for your business

If you want your business to stand out from the crowd, you need to get your marketing right, both online and in print. If you’re based in NSW, you have a golden opportunity to showcase your business to the world via the medium of aerial photography. We’ll also share with you why you’ll want to use a licensed, experienced drone photographer in Sydney, in particular.

Here are just some of the reasons why you need to look into aerial or drone photography for your business in Sydney.

1. Aerial photography shows your business in its best light

These days, there is so much competition for consumers’ attention. People take all kinds of factors into consideration when choosing which businesses to purchase from. This includes the appearance of your premises.

Research shows that 78 per cent of consumers would find a business less appealing if their property looked unattractive. Drone photography means there is very little risk of that happening. It provides an aerial view of your property, showcasing the cityscape or countryside around it, and offers a unique and engaging perspective, making you stand out from the competition.

2. Drone photography is suitable for digital and print marketing

All of your marketing needs to be attractive and eye-catching. This is why you need impressive images that can work well across all media.

It’s worth remembering that Facebook posts including images receive 2.3 times more engagement than text-only posts, while tweets featuring photographs get 35 per cent more retweets than those without. And striking images are just as important in your print marketing materials, too.

So, imagine how impressive your marketing could look if you can offer an unusual image perspective that not many other businesses are featuring. Aerial photography is perfect for getting you noticed, whether in a magazine or an Instagram feed.

3. Aerial photography can help a huge variety of businesses

There are very few businesses that can’t be helped by aerial photography in Sydney. From real estate agents wanting to show clients their properties from all angles through to construction companies building new homes or offices, an aerial view will assist greatly when it comes to finding buyers.

Schools and universities can use aerial shots to demonstrate the great facilities on their campuses, while aged care homes can show the peaceful, tranquil setting of their location.

Factories and offices can use drone photography to showcase the professionalism of their businesses and drum up local trade on Google. Whatever your business, aerial shots enable you to give a fuller picture of what you can offer.

4. Drone photography lets you make the most of your Sydney location

Let’s face it, Sydney is a beautiful city. In fact, of the top five most photographed places in Australia, four of them are located here in NSW. That’s why you need to make the most of your Sydney business base by showcasing it from the air.

Using aerial photography in NSW is a no-brainer — it lets all your clients see the ideal location of your business and helps you promote an image of success. In addition, it spreads the word about just how beautiful Sydney is, especially when its true grandeur and scale can be seen from the sky!

5. The importance of using a licensed drone photographer in Sydney

Drone photography is a huge asset to your business, as long as it is done to a professional standard, following all regulations with a licensed drone photographer. You can’t simply borrow a drone and use it to take photographs. Legally, you must be a licensed drone pilot to film in any area of Sydney (due to flight path regulations) and know exactly how to operate a drone safely and professionally to get good results. An unlicensed amateur runs the risk of large fines and legal action.

Matt Vas, licensed drone photographer in NSW

Matt Vas is a licensed and experienced drone photographer who can help with all aspects of professional commercial photography and industrial photography in Sydney.

If you would like to find out more about how drone photography can help your business or to chat about your requirements, please contact us.